MINI CONFIGURATOR IA & UX

The MINI Cooper is the only car in the world with over 10 million different combinations. Almost every part can be customized to make each MINI unique for it's owner. With over 7 different models, 21 trims and thousands of parts, quarterly maintenance can be a challenging upkeep.

MINI USA's configurator experience is second to none. With hundreds of parts and over 10 million combinations, I lead the quarterly IA and UX updates to reflect changes within the MINIs at BEAM Interactive.

Click here to Build Your Own MINI <warning: will kill a lot of your time>