MINI USA SITE REDESIGN

OBJECTIVE

The MINI Cooper is a car that dynamically improves every year with the latest technology while maintaining it's fun and drivability. The MINI USA website should also reflect this aspect of the brand. 

STRATEGY

Our goal at BEAM Interactive was to update the site from Flash to HTML while improving the navigation aspect which are historically known to be rather terrible in the world of automobiles. Based on current users (owners and prospects) we aimed for a responsive site that flows well with easy-to-access content all while keeping it fun like MINI.

Click Here to Visit the MINI USA Live Site

RESULTS

Award: Communicator Awards: 2014 Award of Excellence                      Category: Websites - Automotive 

Index Ranking: Increased to 9th                                                                    Overall Performance: Increased

OLD SITE

NEW SITE